Effectiveness of Social Media to Strengthen Engagement in HIV Services Webinar

ORIGINALLY RECORDED 9/28/2021

After this learning session, attendees will be able to discuss:

  • Effectiveness of social media campaigns as a strategy for healthcare communication
  • How social media can improve awareness of HIV testing, ART treatment, and PrEP utilization
  • Importance of community participation in message development

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Targeted Populations

A variety of the listed populations will be discussed at this event.

  • Adolescents (ages 13 to 17)
  • Young Adults (ages 18 to 24)
  • Older Adults (ages 50 and over)
  • Black or African American
  • Hispanic or Latino
  • Women
  • Gay, lesbian, bisexual, transgender, or other gender

A variety of the listed topics will be discussed at this event.

  • Behavioral Prevention
  • Pre-exposure prophylaxis (PrEP)
  • Antiretroviral treatment adherence, including viral load suppression
  • HIV diagnosis (i.e. HIV testing)
  • Linkage to Care
  • Retention and/or re-engagement in care
  • Cultural competence
  • Health literacy
  • Stigma or discrimination
  • Practice Transformation
  • Use of technology (i.e. electronic health records)
  • Relationship Building

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