Effectiveness of Social Media to Strengthen Engagement in HIV Services Webinar

ORIGINALLY RECORDED 9/28/2021

After this learning session, attendees will be able to discuss:

• Effectiveness of social media campaigns as a strategy for healthcare communication
• How social media can improve awareness of HIV testing, ART treatment, and PrEP utilization
• Importance of community participation in message development

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Targeted Populations

A variety of the listed populations will be discussed at this event.

• Adolescents (ages 13 to 17)
• Young Adults (ages 18 to 24)
• Older Adults (ages 50 and over)
• Black or African American
• Hispanic or Latino
• Women
• Gay, lesbian, bisexual, transgender, or other gender

A variety of the listed topics will be discussed at this event.

• Behavioral Prevention
• Pre-exposure prophylaxis (PrEP)
• Antiretroviral treatment adherence, including viral load suppression
• HIV diagnosis (i.e. HIV testing)
• Linkage to Care
• Retention and/or re-engagement in care
• Cultural competence
• Health literacy
• Stigma or discrimination
• Practice Transformation
• Use of technology (i.e. electronic health records)
• Relationship Building